What do We Stand for


Knitting a future for India’s weaver communities

We care for our weaver communities

At Shamanica, we support indigenous female weavers’ communities across the country who hold the most luxurious and precious knowledge and produce unique handlooms rarely exposed to the outside world. Our mission is to create a net of interconnected clusters: WAL (world artisans league), not only to preserve the most amazing textile traditions, but as a vehicle for global union.


Uplifting and honoring artisans’ livelihoods

We honor the contribution of artists

At Shamanica, the core of our ideology lies in prioritizing people and planet over profits. We recognize the contributions of artisan and farmer communities and wish to be an enabler in bridging the gap between these ground-level positions and top-level ones. We will do so through a responsible wage structuring that offers legitimate compensation to artisans while doing away with excesses from senior-level positions.

vedic numbers

New metrics, New outcomes

We put people and planet over profits

The question is: In a system where capitalism is a prime determinant of value, how can we preserve what we truly value as humans, what matters to us beyond money?

Imagine a new type of ethical capitalist economy that’s geared toward maximizing human well-being and fulfillment. Let’s call it human-centered capitalism.

An approach that lays emphasis on restoring and conserving our natural resources while boosting economies at grassroots, along with innovative measurement indicators that will help us evaluate the impact on the planet and people in a holistic way.


Regenerating our land and communities

We promote regenerative practices

As a regenerative company, our vision is to create a global social impact project, through the practices of regenerative organic farming and local regenerative community development. Our business model will be geared to support farming communities adopting organic practices and enterprise formation at the grass-roots level by recognizing the value of communities and villages.


Rethinking corporate structure

We re-engineer/rethink corporate structures

We are building an innovative infinite-mind company structure that rejects the pyramidal corporate structure. By moving to a horizontal 8 structure, we encourage our team to practice self-leadership and take personal responsibility, to constant improve our skills in a committed and driven lifelong  learning experience.

personal growth

Fostering skills and personal growth

 We foster everyday learning

Being a responsible brand, deeply rooted in ethos it is necessary for us to foster and groom a diverse, inclusive, and multi-cultural team where learning, self-reflection, collaboration, and improvement are a part of everyday life. With our passion and commitment, we aim to inspire our team, to constantly evolve and open their flourishing mind-sets for forward-thinking.


Envisioning better quality of life

Quality of life first

Being in deep contact with Nature, with the self, and a healthy work-life balance is how we relate to the quality of life, and how we interact with our environment as a soulful ecosystem. At some point, society separates our young people from the natural world, reinforcing a doctrine that has been evolving for hundreds of years. We believe that a large-scale reconnection with Nature would have the ability to transcend previous environmental movements and reshape our world through a revolution of belonging.


Leading the way through female entrepreneurship

We let feminine energy lead the way

Shamanica is a female-led ecosystem that positions women at top management positions. There is a participation of senior business leaders, frontline managers, and the organization as a whole to build sustainable gender equity in the workplace.

Empowering individual women to lead, supplying them with the skills, financial back-up, confidence, and a network of true peers is the most important pillar of women’s leadership development, and we know that by supporting and lifting females in different paths, the lives of everyone around, families, communities, and countries, can also improve greatly, leading us towards a prosperous and thriving future, and as our only hope of survival as species.


Soul caring approach to production

We create soul caring products

While ethical fashion may not solve all of our problems with unsafe chemicals, water shortages, energy consumption, or overflowing landfills, it allows us to reduce our impact on the environment and invest in safer, more sustainable practices.

Our initiatives are focused to reduce water, energy and chemical use, new dyeing technology to reduce water consumption by up to 50 percent, as well as numerous energy and chemical saving schemes throughout the supply chain.

We only use natural fabrics derived from eco-friendly resources, such as sustainably grown fiber crops and silks.

Our Botanics line is 100% plant-based, toxin-free, no GMOs, no parabens, synthetics or artificial at all.